Identifying opportunities, developing visions and implementing user-friendly projects – this is successful site development. The developer is challenged by the increasing density of developments and more complex frameworks. A good network of relationships, the ability to sense and anticipate urban development, as well as courage combined with a sense for the feasible and marketable are necessary prerequisites for successful site development.

Timing is Crucial

Since site development can take several years, the time factor is crucial – on the one hand with regard to the correct timing of a product ("time to market"), on the other hand with regard to a process and project management that is efficient and that minimizes risks (if needed: "fail fast, fail cheap"). Visions can be implemented only once all of these factors have been harmonized.

Orchestrating the Success Factors

The development of a site is a comprehensive process. Important decisions are made long before the first visible procedure. High architectural quality is an important factor for success, but above all a project must be marketable and user friendly as a whole. The interaction of stable capital procurement and implementation models, cooperative forms of land securing, an innovative product definition and optimal market positioning are the main success factors.