Because of the degree of specialisation of hotel real estate and of the dependence on miscellaneous external factors and parties concerned, developments, investments and operation are time-consuming and industry-specific challenges – both for hotel owners  as well as for all those involved in the project: institutional and private investors, project developers, financing banks, architects, operators and brand provide

Focused Implementation of the Success Factors

Successful  investment in hotel real estate or its profitable operation depends on the focused implementation of the following success factors:

• The conception of a suitable product for the defined  target group including the brand choice
• Suitable location for the concept or, as the case may be, a suitable concept for the location
• Competence and credit standing of the operator
• Efficient land use

Holistic Approach

This complex task requires a holistic approach as well as the combined experience of the investor, the project developer and the operator. The many steps from the initial vision to actual operation can be successfully implemented through structured planning, specialized technical expertise and an industry-specific network of contacts, including potential tenants, international hotel chains/brand providers, investors, architects and outfitters. Included in these project development steps are strategic, commercial and technical service such as:

• Feasibility and market evaluation
• Profitability calculations, business plan and cost forecast from the point of view of the operator and owner
• Hotel and enterprise valuation
• Product concept
• Operational concept
• Operational model
• Marketing, investment, disinvestment and transaction support (contract negotiations with tenants, investors and franchisers)
• Asset management and investment planning
• Client representation
• Recommendations concerning design, architecture and furnishing, as well as planning and performance support